The ordinary people were attracted towards bhakti because of following reasons:
(i) The preachers of bhakti preached in "local languages.
(ii) They emphasised on simple ways for salvation.
(iii) They discarded caste, creed, colour and gender based bias.
(iv) Ordinary people were attracted to Bhakti because it was a devotion to a particular deity, e.g. Shiva, Vishnu, Durga etc. The people did not need to perform elaborate temple or religious ceremonies.
(v)The bhakti movement gave freedom of choice to ordinary people. The temple was not only the place of worship. They could worship any god of their choice.
(vi)Easier rules attracted people of bhakti.