i. To be aware - A consumer should be well aware of the availability of various goods and services. This enables him/her to make an informed decision.
ii. To be active - A consumer should always be active while making the purchase and look for fair deals along with verifying the certification marks before purchasing goods. These marks include ISI (in case of electrical goods) and AGMARK (in case of agricultural goods).
iii. To protect environment - A consumer should take care of his/her surrondings, He should use environment friendly products and should ensure that the disposal of goods do not harm the environment around.
iv. To work together - Consumers should promote and protect the interest of other consumers. They should educate them about the rights of the consumers and work together to form consumer organisations so as to attain consumer welfare.
v. To ensure honest transactions - A consumer should always go for legal transactions and discourage illegal trade practices such as black marketing and hoarding.
vi. To ensure safety - A consumer should carefully read the manual and instructions provided by the manufacturer so as to ensure safe use of the product. For example, instructions provided on electrical appliances must be carefully read before using them.