Question

________________ is the only marketing mix instrument that creates revenues

Answer 1

(a) Promotion

(b) Price

(c) Place

(d) Product

Answer: b. Price

Price is the only marketing mix element that has the potential to create revenue for the business. Rest all elements involve expenses.

Also read:

• Marketing Philosophies
• What Is Promotion
• MCQs on Marketing Mix
• What Is the Difference Between Selling and Marketing
• Marketing Mix
• What Is Sales Promotion

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