Question

What is promotion in marketing mix?

Answer 1

Promotion in marketing mix refers to the process of creating awareness about the product by utilising various forms of promotion like advertising, public relations, sponsorships, direct marketing and digital promotions etc.

The purpose of promotion is to generate awareness and create interest among the customers that will result in sales and also help in forming brand loyalty.

Also read:

• Marketing Philosophies
• What Is Promotion
• MCQs on Marketing Mix
• What Is the Difference Between Selling and Marketing
• Marketing Mix
• What Is Sales Promotion

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