Question

Why Are Intangible Assets Important?

Answer 1

Intangible assets act as a source of competitive advantage for the business, it is also important for creating stakeholder value and customer value. The reputation of a business which is often determined by goodwill and brand recognition is essential for driving sales, building trust with the brand and improving customer loyalty.

Also read:

• Intangible Assets
• Tangible Assets
• Difference Between Assets and Liabilities
• Methods of Valuation of Goodwill

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