Branding and Benefits of Branding

Q. A name, term, sign or symbol give to a product is known as .

1. Brand
2. Branding
3. Trade mark

Q. A part of the brand which can not be spoken is known as a.

1. Brand name
2. Brand Mark
3. Trade mark

Q.

___ refers to the process of assigning a distinctive name or symbol to a product, by which it can be known, remembered and identified.

1. Branding

2. Brand

3. Brand mark

4. None of these

Q.

When a brand is registered and given legal protection, then it becomes a ___

1. Trademark

2. Brandmark

3. Grading

4. None of these

Q.

___ is a special word, symbol, and sign given to a product for easy identification and distinctiveness.

1. Brand

2. Brand Name

3. Brand

4. Brand Mark

Q.

___ refers to that process of assigning a distinctive name or symbol to a product, by which it can be known, remembered and identified.

1. Packaging

2. Labelling

3. Branding

4. Price

Q.

Enumerate any four advantages of branding.

Q.

___ refers to a brand that is registered under the Trade Marks Act, 1999 and given legal protection, then it becomes a trademark.

1. Trade mark

2. Brand mark

Q.

How does branding help in creating product differentiation? Does it help in marketing of goods and services?

Q. Branding helps in the product from that of a competitors product.

1. Comparing
2. Diffrentiating
3. Replacing

Q. Five Mark Questions:-
What is meant by 'Labelling'?

Q.

Explain the advantages of branding to marketers of goods and services.

Q.

Describe the functions of labelling in the marketing of products.

Q.

What is the advantage of registering a trademark?

Q.

Though branding adds to the cost, it provides several advantages to the consumers. In the light of the statement, state any three advantages of branding to customers.

Q. What is Branding? Give any three advantages of branding to the marketers.

Q.

Complete the following sentence: A brand______________

1. Requires daily management and regular change in consumer perception with the help of the marketing mix

2. Helps to differentiate a product or a service from other offers within the same market

3. Plays a key role for the customer using it as a reference point

4. Offers success and a competitive advantage in the market

5. Both c) and d)

6. Both b) and c)

Q.

What is the purpose of a brand name?

Q.

Procter and Gamble (India) have many products such as Vicks(health care), Ariel and Tied (fabric care), pamper( baby care). While LG and Samsung use the same name for all the products be it TVs, refrigerators, washing machines. they are all sold in the name of LG or Samsung. These decisions, whether to sell under different names or single name, forms an important area of marketing functions. Identify it.

1. Branding

2. Pricing

3. Labelling

4. All of the above

Q. Five Mark Questions:-
What is meant by 'Brand Name'?

Q. Give any two benefits of branding to marketer.

Q.

Sunita was suffering from hair loss problem. She wanted a hair oil which would help her with this problem. She went to a departmental store and picked up Sun's 'Hair grow' oil with a tagline 'Bhulo Balo Ka Girna'. Then she read the price, read the instructions for use, its expiry date, and other details. What element of marketing helped her make the choice?

1. Branding

2. Packaging

3. Pricing

4. Product

Q. Very Short Answer Type Questions
Explain the advantages of branding to marketers of goods and services.

Q. Very Short Answer Type Questions
List the characteristics of a good brand name.

Q. ISI is the quality certification mark used in case of food products.

1. True
2. False

Q. Three Mark Questions:-
'Though branding adds to the cost, it provides several advantages to the consumers'. In the light of the statement, state any three advantages of branding to customers.

Q. What is a Trade Mark?

1. A brand that has been given a legal protection.
2. A name, term, symbol or design which is intended to identify the goods and services of a seller.
3. Giving protection to the product and adding to its aesthetics and sales appeal.
4. Providing written information about the product.

Q.

______is based on the preferences of the customers which were identified by the company.

1. Product design

2. Trade mark

3. None of the above

4. Slogan

Q. Branding does not help the customers to identify the product.

1. True
2. False

Q. Which of the following is not a part of Place and Promotion?

1. Personal selling
2. Warranties
3. Sales Promotion
4. Advertising