Marketing

Q.

What is marketing mix? What are its main elements? Explain.

Q.

Define brand, brand name, brand mark and trade mark.

Q.

What is the importance of price element of marketing mix?

or

Why is price so important in marketing ?

Q.

What is the marketing concept? How does it help in the effective marketing of goods and services?

Q.

What is an abstract noun for friendly?

Q.

___ refers to a social process whereby people exchange goods and services for money or for something of value to them.

1. Financial Market

2. Financial Planning

3. Marketing

4. None of the above

Q.

Packaging is important not only for the protection of the product but also serves as ________.

Q.

What is meant by labeling? State any four functions of labeling.

Q.

What are the merits of sales promotion?

1. It increases the consumer awareness of the product.

2. All of the above

3. It is useful in launching a new product.

4. It has huge attention value.

Q.

People interact with others in order to persuade them to act in a particular way, say to purchase a product or a service, rather than forcing them to do so. Therefore, marketing is a ___ process.

1. Social

2. Economical

3. Political

4. Financial

Q.

Which of the following is the basis of marketing?

1. Market

2. Customer

3. Marketer

4. All of the above

Q.

Which of the following is a function of labelling?

1. Promote sale

2. Convenience

3. Identification

4. None of these

Q.

___ is an important function of packaging?

1. Promotion

2. Identify the product

3. Product sale

4. Status symbol

Q. What do you mean by marketing mix?

Q. Six Mark Question
Explain the following functions of marketing:
(a) Gathering and analysing market information
(b) Marketing planning
(c) Standardisation and grading.

Q. Very Short Answer Questions
Briefly explain any three objectives of marketing.

Q.

Which one of the 4Ps reflects the value of the product that can become a marketing tool?

Q. Long Answer Type Question.
Define marketing. How is it different from selling? Discuss.

Q. Place is one of the four elements of marketing mix.

1. True
2. False

Q. What is labelling? Explain four advantages of labelling.

Q. A business tool used for determining a products offering is ________.

1. human resource management
2. marketing mix
3. administration
4. selling

Q. Six Mark Question
Explain 'Market Planning' and 'Product Designing and Development' as functions of Marketing.

Q. Very Short Answer Question.
Outline the objectives of marketing management.

Q. Answer the question briefly.
The producer of 'Lime Fresh' tea introduces 'Buy one Get one' scheme on all the products of 'Lime Fresh'. Identify the promotional strategy used by the producer. State any one objective that could be met by this strategy.

Q. 'Bending the customer according to the product' and 'Developing the product according to the customer needs' are the two important concepts of marketing management. Identify the concepts and differentiate between the two.

Q. _______ is a mode of direct marketing by the manufacturer, It consists of recruitment of persons who act as distributors of company's products.

1. Viral marketing
2. Integrated marketing
3. Network marketing
4. Aggressive marketing

Q.

___ is a special word, symbol and sign given to a product for easy identification and distinctiveness.

1. Brand

2. Brand name

3. Trade mark

4. Brand logo

Q. Who coined the expression marketing mix?

1. Neil Borden
2. Henry Fayol
3. Peter Drucker
4. Abraham Maslow

Q. Define Marketing Planning.

Q. What do you mean by marketing concept of marketing management?