Marketing and Societal Marketing Concepts

Q.

Explain the role of marketing in a firm.

Q.

What are the 3 elements of a product?

Q.

The directors of Godavari Ltd. have asked their marketing manager to achieve a sales target of 100 units per day. The marketing manager has delegated the task to his deputy sales manager who could not achieve the target. Identify the authority, responsibility and delegation in the case. Who is responsible and accountable for non-completion of task? What should company do to achieve this task?

Q.

________________ is the only marketing mix instrument that creates revenues

Q. Which of the following are the pillars of the marketing concept?

1. Large scale production to decrease the costs.
2. Doing all this for profit.
3. Good quality, added features in the product.
4. Satisfying the needs of target market better than the competitors.

Q.

What are the components of the marketing mix?

Q.

In order to fight the competition in the market, an organisation plans the following acts:

(i) To increase the rate of remuneration linked to productivity.

(ii) To minimise the wastage by motivating the employees.

(iii) To increase the scale of operations to get economies of scale.

Which values are affected by the decision?

Q. The main focus on societal concept is customer satisfaction with in ethical and ecological boundaries of our society.

1. False
2. True

Q.

What are the 3 product mix strategies?

Q. Marketing concept concentrates on the need of the customers.

1. True
2. False

Q. The values, beliefs and traditions shared by the members of a company is called _____________.

1. Corporate culture
2. Consortium
3. Cross selling
4. None of the above

Q. Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production:
(i) Identify the marketing management philosophy adopted by Mansi.
(ii) Explain this philosophy on the basis of:
(a) Main focus
(b) Means and ends.

Q. Customers needs and society's well being is always a prime focus of concept.

1. Product
2. Selling
3. Marketing
4. Societal

Q. The main focus on societal concept is customer satisfaction with in ethical and ecological boundaries of our society.

1. False
2. True

Q. The product will be designed according to the needs of _______.

1. People
2. Residents
3. Audience
4. Potential buyers

Q. Define the concept of utility.

Q. Why is the understanding of 'Marketing Management Philosophies' important?

Q. Which one of the following contains the three elements of service marketing triangle?

1. Management, Marketing Agency and Consumer.
2. Marketing Agency, Government and Consumer.
3. Management, Employees and Marketing Agency.
4. Management, Employees and Consumer

Q. Marketing mix is the set of the ____________.

1. Production tools
2. Publicity tool
3. Marketing tools
4. Selling tools

Q. ________ can help in overcoming the obstacles posed by high prices.

1. Distribution
2. Sales
3. Marketing
4. Financing

Q. Write a word or phrase or a term which can substitute each one of the following.

The newest management strategy about social obligations of business.

Q. Write a word or phrase or a term which can substitute each one of the following.

Duties, obligations of business directed towards welfare to society.

Q. Which of the following is concerned with the Quality, performance of a product?

1. Production
2. Product concept
3. Marketing
4. Selling concept