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Question

A travel company provides buses and vans along with drivers for hire. In order to improve quality, they decided to get feedback from customers. Which method is most appropriate for this?

A
Personal interview
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B
Telephonic interview
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C
Mailing questionnaire
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D
None of these
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Solution

The correct option is B Telephonic interview
Telephonic interview is appropriate for this situation because there is a minimal effort on the part of the respondent. Hence, the response rate would be high. There is the added benefit of being cheap and the time required is also less.

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