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Standard XII
Business Studies
Publicity and Public Relations
'Bending the ...
Question
'Bending the customer according to the product' and 'Developing the product according to the customer needs' are the two important concepts of marketing management. Identify the concepts and differentiate between the two.
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Solution
The concepts are:
(i) Selling, (ii) Marketing.
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Distinguish between the product concept and production concept of marketing.
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