Firm 'Ravi' making Desi ghee was set up by Mihir with an investment of 2 crores. Now his task is to communicate about his product to the consumer. He first wants to market his product in his own state,i.e. Uttar Pradesh.
Identify the decision are of marketing, regarding which Mihir is thinking about.
Promotion
Promotion of product and services include the availability, features and merits to the targeted audience.