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Business Studies

Selling Concept

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Question

Identify the maketing management philosophy which implies that products and services are bought not merely because of their quality or brand name but because they satisfy a specific need of a customer

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Solution

Dear Dharmin,

The Marketing Concept implies that products and services are bought not merely because of their quality or brand name but because they satisfy a specific need of a customer. The Marketing Concept states that the customer satisfaction is the key to success for any organisation.

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