Question

In Marketing Mix, which four P's are covered?

• A. Product, Price, Place, Promotion
• B. Product, Price, Power, Promotion
• C. Product, Price, Penetration, Promotion
• D. Product, Price, Positioning, Promotion

Answer 1

Answer: (A)

Product, Price, Place, Promotion

Marketing mix is a combination of factors that are in a company's control to influence consumers to purchase its products. The 4P's of marketing mix are:

• Product- a tangible or intangible service offered by the company to meet customers' requirements and needs.
  
• Price- Price is the actual amount the end user is expected to pay for the product or service.
  
• Place- Place refers to the how the product would be made available to the consumers.
  
• Promotion- Promotion refers to all the marketing strategies that would persuade a consumer to buy the company's product.