Kishan was a sugarcane juice seller in his village. He realizes that, suddenly, his customers were complaining about the taste and some of them even fell sick after having it. Identify the issue Kishan is facing here.
Low quality sugarcane
The issue Kishan faces here is the low quality raw materials i.e., the low quality sugarcanes he procures for his business. This mostly is due to the lack of finance to obtain the good quality sugarcanes. This lead to customer complaints and some of them falling ill as well.