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Business Studies

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"Large scale ...

Question

"Large scale production to decrease the cost" is the main focus of which marketing management philosophy

A

Production concept

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B

Product concept

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C

Selling concept

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D

Marketing concept

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Solution

The correct options are
A
Production concept

B
Product concept

Production concept is the main focus of marketing management philosophy.

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Similar questions

Q. Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production:
(i) Identify the marketing management philosophy adopted by Mansi.
(ii) Explain this philosophy on the basis of:
(a) Main focus
(b) Means and ends.

Q. Three Mark Questions:-
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(i) Identify the marketing management philosophy adopted by Nisha and
(ii) Explain this philosophy on the basis of:
(a) Main focus and
(b) Means and ends.

Which concept of marketing suggests that organisation should earn profit through large-scale production.

Q. Long Answer Questions:-
Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.
(i) Identify the marketing management philosophy adapted by Nisha.
(ii) Explain this philosophy.

Q. activity is the process of marketing management focuses on providing information on firm's product to consumers.

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