MyQuestionIcon

1

You visited us 1 times! Enjoying our articles? Unlock Full Access!

Business Studies

Marketing Management

"Large scale ...

Question

"Large scale production to decrease the cost" is the main focus of which marketing management philosophy

A

Production concept

Right on! Give the BNAT exam to get a 100% scholarship for BYJUS courses

B

Product concept

Right on! Give the BNAT exam to get a 100% scholarship for BYJUS courses

C

Selling concept

No worries! We‘ve got your back. Try BYJU‘S free classes today!

D

Marketing concept

No worries! We‘ve got your back. Try BYJU‘S free classes today!

Open in App

Solution

The correct options are
A
Production concept

B
Product concept

Production concept is the main focus of marketing management philosophy.

Suggest Corrections

thumbs-up

0

Similar questions

Q. Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production:
(i) Identify the marketing management philosophy adopted by Mansi.
(ii) Explain this philosophy on the basis of:
(a) Main focus
(b) Means and ends.

Q. Three Mark Questions:-
Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.
(i) Identify the marketing management philosophy adopted by Nisha and
(ii) Explain this philosophy on the basis of:
(a) Main focus and
(b) Means and ends.

Which concept of marketing suggests that organisation should earn profit through large-scale production.

Q. Long Answer Questions:-
Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.
(i) Identify the marketing management philosophy adapted by Nisha.
(ii) Explain this philosophy.

Q. activity is the process of marketing management focuses on providing information on firm's product to consumers.

View More

Join BYJU'S Learning Program

similar_icon

Related Videos

lock

Marketing Management

BUSINESS STUDIES

Watch in App

explore_more_icon

Explore more

Marketing Management

Standard XII Business Studies

Join BYJU'S Learning Program

CrossIcon