Question

The companys product-mix influences the pattern of channels. This is substantiated from the which of the following?

• A. Middlemen who can provide wanted marketing services will be given first preference.
• B. Size and average frequency of customers orders also influence the channel decision.
• C. The broader the product- line, the shorter will be the channel.
• D. None of the above

Answer 1

The correct option is C The broader the product- line, the shorter will be the channel.

Elements of marketing mix such as price, promotion, and distribution are also equally important in designing product mix. Company tries to maintain consistency among these all elements to carry out marketing activities effectively and efficiently.

THE PRODUCT IN FOUR P'S (MARKETING MIX).

Product has a vital role in developing the strategy for the overall marketing mix which includes place, price and promotion. Through a definition of the product features and benefits, the rest of the marketing mix elements are determined and agreed upon