The marketing assessment process involves :

Defining the problem

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Analysis of the situatioj

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Obtaining data that is specific to the problem

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All of above

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Solution

The correct option is D All of above
Marketing assessment process is a detailed and objective evaluation of the potential of a new product , new business idea or new investment .
The marketing assessment process involves :
A. Defining the problem
B. Analysis of the situation
C. Obtaining data that is specific to the problem.

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