Question

The marketing manager of Alpha Ltd fixed the target for al the sales executives and gave them all the possible authority to achieve it. They were asked to submit to him their performance report at the end of the month. All of them did the same on the receipt of report the expected and actual results of sales executives were compared on this basis future course of action was decided. The sales executives also wrote in their report what the expectations of the customers from the company where majority of them had written that they wanted the company to cooperate in the construction of Dharmashala going on the city. The marketing manager placed this demand before the Board of Directors. This was happily accepted.
(i) Identify the functions of management highlighted in above para by quoting relevant lines.
(ii) Which objective is being highlighted here?
(iii) Which two values are followed?

Answer 1

(i) (a) Organising- 'fixed target and gave them all authority
(b) Controlling - 'expected and actual results of sales executives were compared'
(c) Planning- 'future course of action was decided.'
(ii) Social
(iii) Concern for society
'Trust on employees.