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Business Studies

Before Selling

What Is Meant...

Question

What Is Meant by 'packaging'?

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Solution

Packaging refers to the process of designing a package for the consumer product. Packaging helps in differentiating the product from competitors and makes it easy for customers to identify the product.

In addition to that, it also protects the product from getting damaged.

Also read:

Difference Between Packaging and Labelling

Difference Between Branding and Packaging

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What is Packaging? State any four functions of Packaging.

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