In MOET (multiple ovulation and embryo transfer), the cow is given hormones with FSH-like activity. These hormones induce follicular maturation and super-ovulation which produces 6–8 eggs per cycle instead of one egg.
This helps in overcoming problems of normal mating and have a high success rate of crossing between mature males and females.
It ensures the production of hybrids with the desired qualities.
It is highly economical as a small amount of semen from the male can be used to inseminate several cattle.