Question

The set of marketing tools a firm uses to implement its marketing strategy is called the:

• A. Promotion mix
• B. Product mix
• C. Market offer
• D. Marketing mix
• E. Differentiation activities

Answer 1

The correct option is D

Marketing mix

Answer option D: Marketing mix

Explanation: The expression ‘marketing mix’ is an established model for organisations, generally based on place, price, product, and promotion. Marketing mix has been characterised as the ‘set of showcasing or marketing tools that the firm uses to seek its advertising goals in the target market’.

Also, see:

• MCQs on Marketing Mix
• Marketing Mix