Advertising and Benefits of Advertising
Trending Questions
Define advertising. What are its main features? Explain.
Under this method of floatation in the primary market, a subscription is invited from the general public to invest in the securities of a company through the issue of advertisement.
- Advertising
- Personal selling
- Sales promotion
Advertising is a non-personal presentation. Agree or disagree.
Agree
Disagree
What is advertising in the marketing mix?
Expenditure on advertising is a social waste’ Do you agree? Discuss
What are the limitations of advertising as a promotional tool? Enlist.
What are the limitations of advertising as a promotional tool?
Discuss the role of sales promotion as an element of the promotion mix.
Day-by-day the cases related to consumer exploitation are increasing in number. As you are working in a newspaper agency, what actions will you take to protect the interest of customers?
Clutter helps build a comfortable user experience for your audience. True or False
- True
- False
It is said that advertising confuses rather than helps. State true or false.
True
False
Define advertising. What are its main features? Explain.
Nokia takes four-lane road to consumers. In New Delhi, after having grabbed a king size 79% share of the Rs. 15, 000 crore mobile handset market in India, Nokia India has found a new way of connecting people. The mobile handset manufacturer has embarked upon a brand new retail strategy that is based on a classification of its consumers into four major groups that separates people in terms of usage, income level and lifestyle.
The classification is based on an extensive survey- The Nokia Segmentation Study -that was carried over 2 years involving 42, 000 consumers from 16 countries. It studied the impact lifestyle choices and attitudes have on the mobile devices consumers buy and how they use them. The strategy, which was announced globally in June last year, is being unfolded in India now. While the nitty-gritty of the new strategy is still being worked out, it is likely that the company would follow separate marketing strategies for the four different segments. The advertising campaigns could be different for the segments.
Nokia's entire product portfolio has now been realigned towards these four groups to address the specific needs of each. The first of these segments Live, aimed at first time users, whose basic need is to stay in touch with voice as the main driver, would have basic handsets low on features and price. 'These may be functional phones, but the target group for these phones range from SEC C(low socio-economic class) to SEC Al+ (very high socio-economic class) markets', says Nokia India marketing head, Devinder Kishore. The second segment Connect looks at more evolved users, who look for more functionality and features and connectivity. Accordingly, phones in this segment would have GPRS, camera and music capabilities.
The next two categories, Achieve and Explore, are aimed at high-end users and have Nokia's top-end handsets. e.g. Achieve segment looks at enterprise users, who need to have business functionalities In their phones. Nokia's new E-series has been put under this segment with handsets having QWEFtTY keyboards and full Internet capabilities. Aimed at high-end lifestyle users, Explore would be the most prominent segment for the company in the coming years. Says Nokia India multimedia business director, Vineet Taneja, 'This segment would see the most vibrant growth in the coming year. It will look at five different areas—applications, imaging, mobile, TV, music and gaming. We are fast developing the ecosystem to support these areas'.
Nokia acquired music solution and content provider LoudEye and GPS solution provider Gate 5. It is all slated to launch its most high-profile handset, which boasts of having a 5 mega pixel camera and GPS capabilities apart from iPod quality music, in February. Says Taneja, 'There is increasing demand for convergence and multiple functionalities in high-end handsets. The N-series will try to address that'. Nokia feels that the new platform strategy, wherein different handsets are launched under a platform, like the N-Series will become a status and style statement and drive numbers.
What is the basis of classification of the market used by the company?
Define advertising. What are its main features? Explain.
Low effectiveness in advertising is because of its increasing frequency and lack of attention of viewers. State true or false
True
False
Why is price important in the marketing mix?
Advertising is an economical mode of communication. Do you agree or disagree?
Agree
Disagree
Which of the following is not concerned with the Price?
Margins
List price
Discounts
Advertising
Is advertising, consumer oriented. State true or false.
True
False
What is the societal concept of marketing?
Discuss the role of intermediaries in the distribution of consumer non-durable products.
- personal
- non-personal
- unpaid
- NASAQ
- NSE
- NASDAQ
- NYSE
- Consumer
- Retailer
- Advertiser
"Money spent on advertisement is not a waste but an investment." Do you agree with this view? Give reasons in support of your answer.
Firm 'Ravi' making desi ghee was set up by Mihir with an investment of 2 crores. Now his task is to communicate about his product to the consumers. He first wants to market his product in his own state i.e. Uttar Pradesh.
What are the ways in which he can inform the customers and persuade them to buy his products?
Advertising in newspapers, magazines, television, etc.
Personal Selling
Word of mouth
All of the above
As a responsible consumer what mark or printed alphabets words will you look for that reflects the quality of a juice packet purchased by you?
Arun Shah, Marketing Manager of XYZ Cosmetics, is facing the problem of poor sales. Any two economical modes of communication through which large population is targeted.
Advertising the products through print media.
Use of radio may prove to be beneficial.
Publish the issue on Top Gear magazine.
All of the above
