Marketing Management

Q. A production manager at top level in a resulted corporate, Mr. Rathore holds the responsibility for ordering raw material for the firm. While deciding on the supplier for the financial year 2017-18, he gave the order to his cousin at a higher price per unit instead of the firm's usual supplier who was willing to lower the rates for the order. Which principle of management was violated by Mr. Rathore? What are the positive impacts of following the above identified principle?

Q.

Why marketing is called a social process?

Q.

___ is the focal point of marketing management?

1. Customer satisfaction

2. Creating a market

3. Creating a demand

4. None of these

Q.

Modern concept of business insist on ______

Q.

___ concept of marketing suggests that the organisation should earn profit through consumer satisfaction and social welfare.

1. Marketing

2. Consumer marketing

3. Product marketing

4. Societal marketing

Q.

___ is the process of planning, organising, directing and controlling the activities relating to the exchange of goods and services.

1. Marketing management

2. Marketing

3. Market

4. None of these

Q. Creating is the primary job of a marketing manager.

1. product
2. service
3. customer value

Q.

"Large scale production to decrease the cost" is the main focus of which marketing management philosophy

1. Production concept

2. Product concept

3. Selling concept

4. Marketing concept

Q.

Which concept of marketing suggests that organisation should earn profit through large-scale production.

1. Production concept

2. Product concept

3. Selling concept

4. Marketing concept

Q.

The purpose of marketing philosophy is to generate customer value at a profit. State true or false.

1. True

2. False

Q. Choosing ais the first step in the process of marketing management.

1. customer
2. target market
3. product

Q.

___ refers to a person or organisation that seeks satisfaction of his needs and wants. He is also known as the seeker of satisfaction.

1. Businessmen

2. Customer

3. Top level Management

4. Mangement

Q. management is a process of managing marketing activities.

1. Marketing
2. Scientific
3. Financial

Q.

Which of the following does not exist under marketing management?

1. Production concept

2. Money concept

3. Selling concept

4. Marketing concept

Q.

Is marketing mix a marketing strategy?

Q. Short Answer Question.
Explain product concept and the societal concept of marketing.

Q. One aim of societal marketing is to

1. Encourage satisfaction of short-term needs
2. Demand support from local communities
3. Consider consumers needs and long-term welfare
4. Form partnerships which benefit the selling organization

Q. A FEATHER IN ONE'S CAP

1. Accumulating more money or property
2. Taking more burden on oneself
3. Being felicitated for one's artistic merits
4. Something achieved that constitutes a victory

Q. One aim of societal marketing is to ___________.

1. consider consumers needs and long-term welfare
2. encourage satisfaction of short-term needs
3. demand support from local communities
4. form partnerships which benefit the selling organization

Q. Price skimming is an ethical issue covered under __________.

1. ethics in compliance
2. ethics in marketing
3. ethics in finance
4. ethics in production

Q. Which of the following is a modern marketing concept?

1. Sales maximisation
2. Customer satisfaction
3. Profit maximisation
4. Wealth maximisation

Q. Short Answer Type Questions
What is marketing? What functions does it play with process of exchange of goods and services? Explain.

Q. Very Short Answer Question.
Define marketing management in present context.

Q. The marketing assessment process involves :

1. Defining the problem
2. Analysis of the situatioj
3. Obtaining data that is specific to the problem
4. All of above