Explain the purpose of 'customer support services' provided for customer satisfaction.

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Solution

Customer support services refer to the after-sales services, handling complaints, credit services, maintenance services and consumer information provided along with the product to the customers.It aims at providing maximum satisfaction to the consumer.It helps in bringing repeated sales and developing brand loyalty for the product.

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Similar questions

Explain the following functions of marketing.

(i) Gathering and analysing market information.

(ii) Customer support services.

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