Question

In modern marketing, which of the following functions of a distribution middleman is gaining maximum importance?

• A. Making persuasive communication
• B. Price negotiation
• C. Keeping adequate inventory
• D. Gathering market information

Answer 1

Answer: (D)

Gathering market information

Distribution is a process of bringing the product from the one who makes it to the one who uses it. It helps in flow of goods from the manufacturer to the consumer. It has become very important for the company to know what the consumers perceive about the product and what the consumers need and want. To have a competitive advantage, gathering market information is important.