Question

What are the 5 product mix pricing strategies?

Answer 1

The five product mix pricing strategies are:

• Captive product pricing – complementary products.
• Product line pricing – the products in the product line.
• Product bundle pricing – several products.
• Optional product pricing – optional or accessory products.
• By-product pricing – by-products.

Also see:

• Product Mix
• MCQs on Marketing Mix