We use the simple observation: If a and b are non zero numbers then a<b its equivalent to ab<1.
Write 0.25=14 and 0.35=35100=720. We have to compare 144 and 73203. But 203=(4×5)3=43×53. Thus we see that
(0.25)4(0.35)3=43×5344×73=534×73<1
since 5<7. Thus (0.25)4<(0.35)3