Mass communication, also called mass media, is the process by which a message is transmitted to a large audience via the broadcast of information from a central source. In other words, mass communication can be defined as the transmission of messages or content from one or more individuals to many people at the same time. In today’s world, this is done through technology such as television, social media and radio broadcasts. However, it can also be done through newspapers and magazines. Whatever form it takes, mass communication has had an enormous impact on society since its inception in 1837 with Morse’s invention of the telegraph. The field of Mass Communication also offers interesting and challenging careers in journalism, TV and movie production, advertising and public relations, just to name a few.
Senior Secondary Mass Communication Syllabus
Following are some of the chapters that students will have to learn in their senior secondary:
Sl. No. |
Module |
Lesson |
---|---|---|
1 |
Introduction to Mass Communication |
1. Introduction to communication Communication 2. Mass Communication 3. Role and impact of mass media 4. Development communication |
2 |
Print Media |
5. Introduction to print media 6. What is news? 7. Reporting and editing 8. Language press in India |
3 |
Radio |
9. Characteristics of radio 10. The radio station 11. Formats of radio programmes 12. Radio programme production |
4 |
Television |
13. Television in India 14. Role of television as a mass medium 15. Television channels 16. Television program production |
5 |
Advertising and Public Relations |
17. Advertising – An introduction 18. Advertising- An industry 19. Public relations – An introduction 20. Public relations – Tools |
6 |
New Media |
21. Characteristics of new media 22. New media: the industry 23. New media: target audience 24. New media: employment opportunities |
7A |
Traditional Media |
25. Introduction to traditional media 26. Types of traditional media 27. Comparison of traditional media with electronic media 28. Communication through traditional media |
7B |
Photojournalism |
25. Introduction to photography 26. The camera 27. Photojournalism 28. Role of a photojournalist |
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