What is the Meaning of Dimension of Business Environment?
Dimensions of or the agents forming the business environment involve economic, social, legal, technological and political circumstances which are contemplated properly for decision-making and enhancing the achievement of the trading concern. In distinction to the precise environment, these aspects manifest the prevailing environment, which often affects many companies at the same time. However, the administration of every business can profit from being informed of these dimensions rather than being unbiased in them. A concise argument of the multiple factors comprising the global environment of the company is provided below:
(A) Legal Environment
- It includes various laws passed by the government, administrative orders issued by government authorities, court judgments as well as decisions rendered by the central, state or local governments.
- Understanding of legal knowledge is a pre-requisite for the smooth functioning of business and industry.
- Understanding the legal environment by business houses help them not to fall in a legal tangle.
- The legal environment includes various laws like Companies Act 2013, Consumer Protection Act 1986, Policies relating to licensing & approvals, Policies related to foreign trade etc.
Example: Labour laws followed by companies help them to keep away from penalties.
(B) Political Environment
- It means that the actions were taken by the government, which potentially affect the routine activities of any business or company on a domestic or at the global level.
- The success of business and industry depends upon the government’s attitude towards the business and industry, Stability of Government, Peace in the country.
Example: Political stability and central government’s attitudes towards business, industry and employment, has attracted many national and international business entrepreneurs to invest in India.
(C) Economic Environment
- The economic environment consists of an economic system, economic policies and economic conditions prevailing in a country.
- Interest Rates, Taxes, Inflation, Stock Market Indices, Value of Rupee, Personal Disposable Income, Unemployment rate etc. are the factors which affect the economic environment.
Example: A rise in the disposable income of people due to a decrease in tax rates in a country creates more demand for products.
(D) Social Environment
- Social Environment consists of social forces like traditions, values, social trends, level of education, the standard of living etc. All these forces have a vast impact on business.
- Tradition: It refers to social practices that have lasted for decades, such as Ugadi, Deepavali, Id, Christmas,etc.,
- Impact: More demand during festivals provides opportunities for various businesses.
- Values: It refers to moral principles prevailing in the society, such as Freedom of choice in the market, Social Justice, Equality of opportunity, Non-discriminatory practices etc.
- Impact: The organisations that believe in values maintain a good reputation in society and find ease in selling their products.
- Social Trends: It refers to a general change or development in the society, such as health and fitness trend among urban dwellers.
- Impact: Health and fitness trend has created demand for gyms, mineral water etc.
(E) Technological Environment
- It consists of scientific improvements and innovations which provide new ways of producing goods, rendering services, new methods and techniques to operate a business.
- It is very important for a firm to understand the level of scientific achievements of a particular economy before introducing its products.
- Technological compatibility of products also drives the demand for manufactured products by a company.
Example: E-commerce has changed the scenario of doing the business, buying goods and availing services at the click of a mouse or through mobile, Digital India initiative by the government and move towards a paperless society.
(I) The Court Passed an Order That All Schools Must Have Water Purifier for the School Children.
(II) Society, in general, is More Concerned About the Quality of Life.
(III) Innovative Techniques Are Being Developed to Manufacture Water Purifier at Competitive Rates.
(IV) Incomes Are Rising and Children at Home Are Also Drinking Purified Water.
(V) the Government is Also Showing Positive Attitude Towards the Water Purifier Business.
Identify the Different Dimensions of Business Environment by Quoting From the Above Details. (Delhi 2013)
|Court passed an order…
|Society, in general, is more concerned
|Innovative Techniques are being developed
|Incomes are rising and children ….
|The Government is also showing a positive attitude
(I) The Court Passed an Order to Ban Polythene Bags as These Bags Are Creating Many Environmental Problems Which Affect the Life of People in General.
(II) the Society, in General, is More Concerned About the Quality of Life.
(III) the Government Decided to Give Subsidy to Jute Industry to Promote This Business.
(IV) Innovative Techniques Are Being Developed to Manufacture Jute Bags at Low Rates.
(V) Incomes Are Rising and People Can Afford to Buy These Bags.
Identify the Different Dimensions of Business Environment by Quoting the Lines From the Above Particulars. (Outside Delhi 2013)
|Court passed an order…
|Society, in general, is more concerned
|The government decided to give subsidy.
|Innovative techniques are being developed.
|Incomes are rising and people can afford.
|3-4 Marks Questions
|Q.1 “demand for ‘sarees’ May Be High in India but Almost Negligible in Europe”. Identify and Explain the Feature and Component of Business Environment is Highlighted Here.
|As per this feature of the business environment, conditions, tastes, preferences, customs, rules, regulations, etc. differ from place to place, region to region and country to country.
|(b) Social Environment
|Social Environment consists of social forces like traditions, values, social trends, level of education, the standard of living, etc. All these forces have a vast impact on business.
|Q.2 Mr. Manmohan owns an electronic shop in a small city. He happened to attend a seminar on impact of globalisation on commerce and trade. He was surprised to see how technology has brought the people so close that has increased the scope of doing business at a large scale. He was excited to apply the technology in his business.
(a) which dimension of business environment is referred to here? Explain briefly.
(b) what more should Manmohan do to expand his business? (suggest any two)
|It consists of scientific improvements and innovations which provide new ways of producing goods, rendering services, new methods and techniques to operate a business.
|Measures to Be Adopted
|(1)He may convert his business into a company form to raise further capital to expand his business operations.
(2)He should focus on customers’ preferences.
(3)He should provide after-sales services.
(4)He should sell goods at reasonable prices to keep and extend his market share.
The above mentioned is the concept, that is elucidated in detail about the Dimensions of Business Environment for the Class 12 Commerce students. To know more, stay tuned to BYJU’S.