Both of these are marketing techniques used by individuals as well as corporations all around the world. However, there is a huge difference between traditional marketing and digital marketing. While traditional marketing refers to all the old-fashioned ways of marketing a product via print media and electronic media, digital marketing is inclusive of all the avant-garde methods involving technology and digital media.
Read ahead to learn how both of these differ in their functionalities.
What is Traditional Marketing?
It refers to the old methods and techniques used in marketing a product, a service, or a brand as a whole. Traditional marketing involves printed advertisements, promotions, flyers, TV ads, billboards, radio ads, newspaper ads, magazine promotions, etc.
Companies generally use traditional marketing in the beginning and switch to digital marketing later. But one must never lose touch with traditional marketing.
It involves four major phases:
Step 1: Interest
Step 2: Awareness
Step 3: Desire
Step 4: Decision
What is Digital Marketing?
It refers to the new methods and techniques used in marketing a product, a service, or a brand as a whole. Digital marketing refers to the promotion, branding, and selling of products using online marketing techniques. It involves various digital media services, such as Facebook, Google, YouTube, Instagram, etc. Nowadays, digital marketing is not limited to major platforms. The digital ad campaigns run everywhere- while redirecting to a website or a blog, in freemium apps, gaming platforms, 0TT platforms, etc.
It involves four major phases:
Step 1: Planning
Step 2: Conversation
Step 3: Content
Step 4: Sequels
Difference Between Traditional Marketing and Digital Marketing
Let us talk about the differences between Traditional Marketing and Digital Marketing.
| Parameters | Traditional Marketing | Digital Marketing |
| Basics | It refers to the process of promoting a product or a service using traditional methods, such as telephone, television, broadcast, print media, banners, sponsorship, door-to-door campaigns, and many more. | It refers to the process of promoting a product or a service using modern methods and digital media, such as SEO, SEM, PPC, Adwords, Affiliation, and many more. |
| Cost of Marketing | Traditional marketing methods cost more. This option is not very cost-effective. | Digital marketing is mostly cost effective. Sometimes, it is free- for example, Social Media Marketing. |
| Branding | It is not a good option for branding. | It is a more effective method for branding. |
| Ease of Learning | It is easy to learn, practise, experiment, and deploy traditional marketing techniques. | The ease of learning digital marketing depends on an individual’s exposure to online content, understanding of tools, and experience in the industry. |
| Measurement of Effectiveness | It is not easy to measure how well your traditional marketing campaign is working among the masses. | It is easy to measure the effectiveness of your digital marketing campaign using various analytical tools like SEMRush, Google Analytics, etc. |
| Examples | Traditional marketing is performed using radio ads, TV ads, banner ads, print ads, sponsorships, broadcast, radio ads, door-to-door campaigns, and many more. | Digital marketing is performed using SEO (Search Engine Optimization), SMM (Social Media Marketing), SEM (Search Engine Marketing), PPC (Pay Per Click) Ads, Content Marketing, Web Designing, Email Marketing, SMS Marketing, Push Notifications, and many more. |
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