The Indian government plans to introduce a ‘Brand India’ label for steel products manufactured under strict quality control. In this context, know what is the significance of the ‘Brand India’ label for the domestic steel industry, from the IAS exam perspective.
Brand India for Steel Products
The ‘Brand India’ label will be introduced for steel products manufactured under strict quality control to boost the reputation of Indian-made products.
- Only products made to the 13 sector-specific metrics formulated by the government and industry will be eligible for the ‘Brand India’ label.
- These metrics cover the production process, location, product design, and quality standards for steel products.
- The initiative aims to strengthen the domestic manufacturing sector in line with the Atmanirbhar Bharat program.
- The Quality Council of India (QCI) is facilitating the onboarding of steel manufacturers to the ‘Brand India’ label initiative.
- State-owned SAIL and private sector producer Jindal Stainless Ltd will initiate a pilot to manufacture world-class steel products.
- The government plans to invite all local steel manufacturers to join the initiative and promote ‘Brand India’ steel in both domestic and global markets.
- The steel ministry is engaging with stakeholders to work out a strategy to decarbonize Indian steel and transition towards low-carbon production.
- A task force has been constituted to come up with actionable points for the 13 key components identified for the low-carbon transition of the steel sector.
Brand India Labelling for Steel Products Benefits
- Boosts the reputation of Indian-made steel products: The ‘Brand India’ label initiative will introduce a level of standardization and quality control that will help enhance the reputation of Indian-made steel products, both domestically and internationally.
- Encourages domestic manufacturing: The initiative is in line with the Atmanirbhar Bharat program, which aims to promote self-reliance and domestic manufacturing. The ‘Brand India’ label for steel products could help Indian manufacturers better compete with international producers.
- Sets new benchmarks for credibility and quality: Products that meet the 13 sector-specific metrics formulated by the government and industry to receive the ‘Brand India’ label will be of high quality, which could attract more customers and investors to the Indian steel industry.
- Promotes environmental sustainability: The steel ministry is engaging with stakeholders to work out a strategy to decarbonize Indian steel and transition towards low-carbon production. This could help position Indian steel producers as leaders in the global effort to combat climate change.
- Supports infrastructure development: The government is looking to strengthen the steel sector to meet rapidly growing domestic demand and facilitate infrastructure development. The ‘Brand India’ label for steel products could help ensure a steady supply of high-quality steel for infrastructure projects across India.
- Generates employment opportunities: As the domestic steel industry grows stronger and more competitive, it could create employment opportunities across the value chain, from production to sales and marketing.
- Improves India’s trade balance: By promoting high-quality Indian-made steel products, the ‘Brand India’ label initiative could help improve India’s trade balance and reduce its dependence on imported steel.
Conclusion: The introduction of the ‘Brand India’ label for steel products in India could enhance the reputation of Indian-made products, promote domestic manufacturing, and support environmental sustainability and infrastructure development.
‘Brand India’ Label for Steel Products [UPSC Notes]:- Download PDF Here
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