Himachal Pradesh's Kangra Tea [UPSC Notes]

EU Agriculture has granted protected geographical indication (PGI) status to Kangra tea, which is grown in Himachal Pradesh’s Kangra district in India. In this context, know more about the Kangra Tea of Himachal Pradesh and its GI tag. This topic is important for current affairs and geography segments of the UPSC syllabus.

Kangra Tea

Kangra tea is grown at an elevation ranging from 900 to 1,400 metres above sea level with an annual rainfall of 270-350 cm.

• The geographical location and its conditions give it a unique flavour and taste.
• The climate, terrain, and soil conditions, and the coolness of the snow-clad mountains in the Kangra region all play a role in bringing a distinct quality to this tea.
• Kangra tea is milder than Darjeeling tea in terms of flavour but has more body and liquor. 
• The green tea has a subtle woody aroma, while black tea has a sweet, lasting aftertaste.
• It was introduced in the year 1849 by Dr Jameson, the then-superintendent of the Botanical Tea Gardens.
• Kangra tea got the Indian GI tag in 2005, but it was not recognised by the European Union. 
• It will help tea farmers of Kangra get better prices for their produce in European countries.

About GI tag:

• A Geographical Indication (GI) tag is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. 
• It is a form of intellectual property right that ensures that only producers who have a specific connection with the region can use the GI tag for their products.

Benefits of Geographical Indication (GI):

• Legal protection: A GI tag provides legal protection to a product by preventing unauthorized use of the name or false representation of the product’s origin, which helps in maintaining the quality and authenticity of the product.
• Market value: A GI tag adds value to the product and creates a unique identity for it. It helps in building brand recognition and increasing market demand for the product, resulting in higher prices for producers.
• Economic growth: Contributes to the economic growth of a region by promoting local production and traditional methods of manufacturing. 
• Continuation and conservation of traditional knowledge: It helps in preserving traditional knowledge and skills related to the production of the product. This ensures the continuity of cultural heritage and promotes sustainable development.
• Tourism promotion: Promotes tourism by showcasing the unique features of a region and its products. 
• Consumer awareness: Creates awareness among consumers about the origin, quality, and authenticity of the product.

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