500+ Words Mass Media Essay
The current age is termed the era of information. So, mass media is used to spread and share information. Mass media has become more potent after the advancement of digital technology. It is the most influential source of various ideas, news, and opinions. It also provides information about the happenings around the world.
Mass media means tools used in distributing and circulating information and entertainment to the masses. It includes television, internet, radio, newspaper, and theatre. These modes of communication provide a platform to exchange opinions and public involvement.
In this essay on mass media, we will discuss the function of mass media and its importance to the world.
Introduction to Mass Media
In our society, mass media plays a crucial role. Mass media is a medium that brings news, entertainment, and cultural and educational programs to millions of homes. Mass media is classified into two categories: Print media and Electronic media. Print media includes journals, newspapers, magazines, etc., and electronic media consists of the internet, TV, movies, etc. Some primary resources through which we get information are reading newspapers and magazines, listening to the radio and watching TV.
Radio, television, cinema and press are expensive forms of media run by private or government-run institutions. The main focus of these institutions is the idea of mass production and mass distribution. Among all the mass media tools, TV is the most popular. We have many channels to watch various shows, films, sports, plays, educational and cultural programs.
Compared to other mass media tools, the information published in the newspapers is different. It publishes information about the latest happenings nationally and internationally. Some magazines and newspapers cover news, events, reports on sports, cultural life, education, fashion, and entertainment for youth.
By watching TV or listening to the radio, you can upgrade your history, literature, and cultural knowledge and even learn foreign languages. Mass media includes cell phones, the internet, computers, pagers, emails, and satellites in today’s world. Information can be sent from a single source to multiple receivers through these mediums.
Other mass media tools such as books, magazines, pamphlets, books, billboards, etc., also have equal significance as the reach of these mediums extends to a massive number of masses.
The Function of Mass Media
One of the primary functions of mass media is the dissemination of information. Mass media circulates information and opinions related to various events and situations to mass audiences. The information we get through multiple mediums of mass media is subjective, objective, secondary and primary. As an audience, we get informative news about the happenings worldwide via mass media. Media broadcast information on TV, radio, newspapers or magazines. Moreover, advertisements are also mainly for information purposes.
The most apparent function of mass media is entertainment. It is a kind of performance that pleases people by making leisure time more enjoyable. Magazines and newspapers, television, radio, and other online mediums offer serials, stories, films, and comics to entertain audiences. Other instances include news, sports, columns, art and fashion. Infotainment means the fusion of entertainment and information, and edutainment is education and fun programs.
Socialisation means the transmission of culture and media works as reflectors of society. Socialisation is a process by which people behave in acceptable ways in their culture or society. Through this process, we learn how to become members of our community or human society in a greater sense. People who read a newspaper or watch television know how people react to matters and what norms and values they perceive on particular events, issues, or situations.
The link between the government and the people
The government utilises the power of mass media to explain, inform, and support its policies and programs. Today, the major networks do not always give the president desired airtime if they believe the purpose is essentially political. If they grant the time, the opposition party usually has the opportunity to dispute what the president says or present its views on a topic immediately after the president speaks.
Conclusion of Essay on Mass Media
All in all, while it is an effective tool, we must also check its consumption. In other words, it has the power to create and destroy. Nonetheless, it is a medium that can bring about a change in the masses. Thus, everyone must utilise and consume it properly.
From our BYJU’S website, students can also access CBSE Essays related to different topics. It will help students to get good marks in their exams.
Frequently asked Questions on Mass media Essay
Why is mass media important?
Mass media provides information, education and also entertainment. Thus it is considered important and a quick media to share any type of content.
What are two main categories of mass media?
Print media and electronic media are the two main mass media categories. All the other types of media mostly come under these two broad sections.
What types of information can one obtain from such mass media?
History, literature, kowledge on cultural and foreign language, etc are some of the examples that can be obtained from mass media.